Social Media Management
Vera Bradley
Managed all social media channels for Vera Bradley & Vera Bradley Outlet, implementing overarching content strategy, and ensuring that all published content aligned with business goals.
Goal: Reconnect with Vera Bradley's core audience and bring in new audience following major rebrand
Strategy: Develop highly shareable, culture-forward content that sparks conversation and drives saves and shares
Results:
Instagram Engagement Rate: Increased by 87% YoY
Followers: Increased by 381% YoY, with a total of 87K+ new followers across platforms
Aphmeow
Managed all social channels for Aphmeow Store, overseeing content creation, scheduling, and final publishing to strengthen the brand’s online presence and foster deeper relationships with the community.
Goal:
Launch and grow a branded presence on TikTok to increase brand visibility, audience engagement, and community growth.
Strategy:
Developed and executed a high-impact short-form video strategy by producing and editing original content, maintaining a consistent posting schedule , and optimizing content to align with platform trends and audience preferences.
Result:
Built a community of 23K+ followers within two months and generated over 2M total views, significantly elevating brand awareness and engagement.
Cricut
Goal: Revive Cricut's Social Presence on Pinterest
Strategy: Leveraged Pinterest Trends to forecast emerging cultural and seasonal moments, developing timely, trend-aligned content tailored to the crafting community and positioning Cricut within in-demand search categories
Results:
Increased reached audience by 59% and increased engagement by 71%